A little more offspring promotion

The Future of PR

by Antoinette Sarpong

As a 2009 graduate of Centennial’s corporate communications and PR (CCPR) program, Emily Abrahams considers herself lucky to have landed a job during one of Canada’s worst recessions.

“I can’t believe I have a job…and a good job,” said Abrahams, when asked how she felt after her Centennial field placement at PR agency Environics turned into a two-year full-time position.  Abrahams joined Environics’ corporate and financial team, working on things that were a “little less sexy,” but nevertheless interesting, like MasterCard. “You can really get into a client and the value they bring,” said Abrahams, who now works in-house as a PR specialist at accounting firm PricewaterhouseCoopers (PwC). “Now,” said Abrahams, “I think I will probably never leave this side of (communications). It’s interesting and relevant to the public. I can’t picture myself doing anything else. I’m never bored. I get to do interesting things…

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